"Fashionable diaper bags are very hard to find..."

Frida  Founder & Creative Director


Founder & Creative Director

Frida was born in Hungary but moved away with her parents at a very young age. Growing up in Canada and Germany she learnt new languages and experienced different cultures which made her what she is today, a creative individual. She loves travelling the world with her husband, with whom she moved to London with in 2010 to study Fashion Marketing & Promotion at London College of Fashion. 

Frida is the third generation of her family to work in the leather goods business. She got her entrepreneurial instincts from her dad, who works in leather wholesale and the love for leather goods from her grandfather, who was a Cordwainer.

Frida first got her idea for stylish leather diaper bags while working in luxury retail and realising the frustration of her clientele wanting to find a fashionable bag that suited their new lifestyle. As a response, she signed up for a summer course in Handbag Design at London College of Fashion where she was studying at the time to take her skills to the next level.

For the following two years she let the idea go and focused on her studies, which she successfully completed in the summer of 2012. After graduating, more and more friends had little ones arriving and back came the brilliant thought. Reassurance from friends and research backed up the fact that there were indeed no high-end leather diaper bags out there. A business idea was born!